In 2016, The High street Group of Companies entered the hospitality sector with serviced apartments in Harrogate, Richmond and Whitehaven providing luxury accommodation for both business and leisure travellers, with a key focus on comfort and customer service. Due to the success of this venture, we moved onto hotels and restaurants when an opportunity presented itself to purchase The Newquay Lodge towards the end of 2016. The Hotel 52 brand was born, and we now have 2 functional hotels in operation with our unique, affordable boutique style and design, with the purchase of another two hotels in the pipeline. Our aggressive plan is to have at least 15 Hotel 52s across the UK in the next 5 years.
Along with the hotel brand, our strategy involves opening on-site restaurants and bars targeting the hotel residents and locals in the area, and we currently have Loca, Whitley Bay and Pazzo, Stanley. Pazzo offers traditional Italian cuisines in contemporary surroundings, and Loca offers unique latin amercian flavours with inventive cocktails. This year will see the launch of our Bar 52 brand, with two bars in the pipeline along with more Pazzos and Locas in our new properties.
Phill Brumwell is the Managing Director of High Street Hospitality, and you can find more details about the company and our brands and team on the website www.highstreethospitality.co.uk.