Holloway Head

Birmingham

Project GDV
£120m

The High Street Group is to bring forward Holloway Head, one of Birmingham’s largest schemes in the booming PRS sector.

The prestigious new development will see the regeneration of a derelict 1.3 acre brownfield site in the city centre to create 500 high quality apartments, helping to cater to the growing demand for rental property in the area.

The contemporary design features two connected 14 storey towers comprising 22 studios, 261 one-bedroom and 204 two-bedroom apartments, along with 3960 sq ft ground floor retail space, car parking and landscaped residents’ courtyards.

The landmark site, just ten minutes walk from Birmingham New Street Station, has previously remained vacant for more than 25 years. Its redevelopment will continue the wider regeneration of Birmingham City Centre through the Big City Plan.

The £120 million venture will create 487 one, two and three bedroomed apartments over 17 storeys. Planning permission was granted in May 2018 and the development was sold to Invesco in September 2019 for £98.8 million.

Key development highlights

  • 487 one, two and three bedroomed apartments over 17 storeys
  • Planning permission was granted in May 2018
  • The project is close to The Mailbox retail complex and the planned HS2 rail link
  • The development will be sold to an institutional investor in a forward funding agreement
  • Total Gross Development Value £120 million

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