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Purple Peacock to ruffle restaurant feathers: Newcastle Launch

Our very own Marketing Director, Sonali Craddock, has drawn on all her experience of launching a high end restaurant in India to come up with a concept that should ruffle a few feathers on the North East hospitality scene.

Having lived and worked on the sub continent for the best part of a decade, she has adapted the vibrant designs, used to such great effect there, to influence look and feel of the new Purple Peacock restaurant, which is scheduled to open its doors in Newcastle in October.

It will replace the Fat Buddha – under 55° North – as we take on the lease for this outlet and the adjacent Antler restaurant, which will evolve to deliver a sports bar theme. The move is

The Newcastle Purple Peacock Experience

Sonali, who heads up our marketing team lived in India with her parents as a child and later returned to work in Delhi.

In her own words the restaurant has a great inside vibe:  “The décor is unique, extravagant and bold, with a royal jewel colour palate and themed accessories to complement the restaurants colourful name.  There will be a giant peacock, lots of feathers and bird cage features.

We believe that visitors to the restaurant will be compelled to take photos and share these across social media.  The food will be contemporary with an element of Asian / classic fusion and we plan a strong emphasis on vegan and vegetarian cuisine.”

The Yarm Peacock

Earlier this year, we also opened a Purple Peacock at the Parkmore Hotel in Eaglescliffe, which it bought last year.  Since then a £1 million plus refurbishment has been underway in a drive to make it one of the leading dining, wedding and leisure destinations in the region.


The hotel – which was originally built in 1896 – will enjoy improved function and spa facilities, the upgrade of all 55 bedrooms to a very high, boutique standard and the establishment of a new bar, as well as the restaurant.